"My dream is to hear the crowd sing along to my song on the main stage at EDC. Sharing my art and connecting with the audience is the best part of this journey." AMENTI
From Aerospace Engineer to Entrepreneur to Artist.
Djamel Bettahar, known in the music world as AMENTI, has a unique and captivating journey that blends technical precision with creative passion. Growing up with a deep love for music, he initially went on a different path, pursuing a career in aerospace engineering. This early chapter of his life equipped him with a strong foundation in systematic thinking and problem-solving.
The Entrepreneurial Pivot
After making his mark in aerospace engineering, Djamel ventured into the world of entrepreneurship. He co-founded Organifi, a health and wellness company renowned for its high-quality, organic supplement products. His drive and vision did not stop there; he also founded DAPR Skincare, a premium skincare line for men. These ventures were a testament to his dedication to excellence and his ability to identify and fill market needs with innovative solutions.
AMENTI
With entrepreneurial successes under his belt, Djamel decided to return to his first love: music.
He utilized the skills and discipline he had honed in his previous careers to amplify his creative pursuits. Applying a systematic approach, he channeled his hard work, drive, and dedication into his music career, emerging as the artist known as AMENTI.
Bridging the Analytical with the Creative
Amenti's music stands out for its unique blend of precision and creative expression. His background in engineering and business has given him a distinctive edge in the music industry, allowing him to approach his art with a balance of innovation and strategic thinking. This fusion of disciplines has resonated with audiences, establishing AMENTI as an authentic and relatable figure in the music world.
The Power of Persistence: Lessons Learned
Reflecting on his journey, Djamel acknowledges that each phase of his career—from aerospace engineering to entrepreneurship and finally to music—has taught him invaluable lessons. Persistence, self-belief, and tunnel vision focus have been his cornerstones. His story is a powerful reminder that success is multifaceted, relying on the ability to adapt, learn, and integrate diverse skills.